In this manner these materials can be used over and over again instead of being "downcycled" in… Das Cradle to Cradle Products Innovation Institute (C2CPII) wurde 2011 gegründet und verwaltet den Cradle to Cradle-Produktstandard. Michael Braungart (* 7. Go deeper into fascinating topics with original video series from TED. It’s called “Cradle to cradle” and it’s design thinking that marks a tremendous departure from the way we currently make and take things to market. We recommend that you use Google Chrome for accessing our (or any) website. In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste. The design of this tent was so well suited to its surroundings that it contrasted sharply with typical modern designs from America (McDonough) or Germany (Braungart). (feel free to offer your better idea!) Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. Open Translation Project. Lyons and McDonough set a goal of making a “consumable” product that, when used or discarded, would turn into soil without any harmful side effects. McDonough, an architect, is the founder of McDonough + … The book put forward a design framework characterized by three principles derived from nature: Everything is a resource for something else. Learn more about the Institute and certification program here. William McDonough is a globally recognized leader in sustainable design and development through his work as an architect with William McDonough + Partners, an advisor to global leaders through McDonough Innovation, and consultant through MBDC, the creators of the framework of Cradle to Cradle Certified™ products. Braungart ist Professor an der Erasmus-Universität Rotterdam, Geschäftsführer der Environmental Protection Encouragement Agency Internationale Umweltforschung GmbH in Hamburg (EPEA) und wissenschaftlicher Leite… Work with William McDonough Why you should listen Forget the rest. This vision of the hopeful, positive, and inspiring possibilities of an environmentally and economically intelligent future by design draws inspiration from the astonishing effectiveness of natural systems. Around the world, geology, hydrology, photosynthesis and nutrient cycling, adapted to locale, yield an astonishing diversity of natural and cultural life. Cradle-to-cradle design: creating healthy emissions e a strategy for eco-effective product and system design Michael Braungart a,b,c,*, William McDonough b,d, Andrew Bollinger c a University of Lu¨neburg, Suderburg, Germany b McDonough Braungart Design Chemistry, Charlottesville, VA, USA c EPEA Internationale Umweltforschung GmbH, Hamburg, Germany d William McDonough and Partners … Cradle to Cradle wurde von Prof. Michael Braungart (EPA) und dem Architekten William McDonough (MBDC) entwickelt und ist mittlerweile zu einem bekannten Nachhaltigkeitskonzept geworden. All rights reserved. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife. Architect and designer William McDonough speaks about his Cradle to Cradle philosophy and design practice. © TED Conferences, LLC. Sep 15, 2019 - I don't care what the history is regarding McDonough, the founder of the Cradle-to-Cradle concept. Cradle to Cradle reframes design as a positive, regenerative force—one that creates footprints to delight in. So rather than cradle-to-grave, which is a take, make, waste system. Everything can be designed to be disassembled and safely returned to the soil as biological nutrients, or re-utilized as high quality materials for new products as technical nutrients without contamination. It’s a way of designing and producing that honours all future generations by designing and manufacturing for next use, instead of end of life. The cradle-to-cradle approach to design was developed by William McDonough, a notable architect in sustainable buildings, and chemist Michael Braungart in 2002. It is a FREE and modern web-browser which supports the latest web technologies offering you a cleaner and more secure browsing experience. Cradle to Cradle (C2C) design is an eye-opening approach to eliminating waste and creating a circular economy. Februar 1958 in Schwäbisch Gmünd)[1] ist ein deutscher Verfahrenstechniker und Chemiker. Our site is developed with the latest technology, which is not supported by older browsers William McDonough, co-author of Cradle to Cradle: Remaking The Way We Make Things and founder of William McDonough + Partners (WM+P), was recently a guest on Bill Nye’s Science Rules! The term "Cradle to Cradle" is a registered trademark of McDonough Braungart Design Chemistry (MBDC) consultants.